In September 2014, the FIA Formula E Championship, the world’s first electric car race, will begin and TAG Heuer, a pioneer in Swiss watchmaking with deep roots in motorsport, will be the Official Partner of the event. To
sale TAG Heuer celebrate this partnership, TAG Heuer has launched a new model from the Formula 1 collection.
From the Carrera, inspired by the Pan American road race, to the Monaco, inspired by the Formula 1 Monaco Grand Prix, TAG Heuer has never hidden its passion for motorsport. The partnership with McLaren’s Formula 1 team has resulted in a collection of bold, high-performance Formula 1 watches, directly inspired by sophisticated Formula 1 driving technology and featuring the six hallmarks of professional sports looks. From Ayrton Senna to Jenson Button, the TAG Heuer F1 collection has been worn by Formula One champions.
The 41 mm diameter automatic and 44 mm diameter automatic chronograph, both with the same characteristics and performance as the F1 collection, are new to the inaugural FIA Formula E Championship.
The first TAG Heuer Formula 1 automatic with Calibre 6, this watch has all the features of the F1 collection, including the “Easy Grip” screw-down crown, unidirectional rotating bezel, luminescent hands and hour-markers, extendable steel bracelet and double security! The clasp and the back of the watch have a classic checkerboard pattern. The case, with its new distinctive shape and elegantly sculpted lugs, is available with a choice of black or white dials, steel bracelet and sport perforated leather strap. Keeping track of time, the choice is yours.
The new TAG Heuer F1 Series Calibre 16 Automatic Chronograph exudes all the excitement of Formula One racing. The watch and the chronograph showcase fiery red details that contrast with the black of the chronograph counters, making them even more readable. The black titanium carbide coated bezel is its basic tachymeter. The small seconds dial with engraved spiral motif, the date window at 6 o’clock and the chronograph hour, seconds and minutes dials at 3, 9 and 12 o’clock respectively allow you to keep track of time.
Founded in 1860 by Edouard Heuer in Saint-Imier, TAG Heuer has made many significant achievements in the field of high-end watchmaking, notably in the design of its chronographs and their extreme precision. Among the most innovative brands in Swiss high-end watchmaking, TAG Heuer is a pioneer and avant-garde brand that continues the Swiss legend of creating sports watches and the world’s most accurate chronographs and watches to keep time. In 2012, the brand was awarded the most coveted prize in the watchmaking world, the “Golden Hand” at the Geneva Watchmaking Grand Prix. TAG Heuer is unrelenting in its pursuit of innovation, excellence, performance and exclusivity. This ambition is equally evident in its partnerships with such industry luminaries as Vodafone McLaren and its Formula 1 world champion Jenson Button, the Audi team at Le Mans 24 Hours and the new FIA World Championship of electromechanical racing. –TAG Heuer is also a partner of ORACLE TEAM USA, winner of the 34th America’s Cup, and is actively involved with Hollywood celebrities such as Cameron Diaz, Leonardo DiCaprio and Indian actor Sandra Schaefer. TAG Heuer also works actively with Hollywood stars such as Cameron Diaz and Leonardo DiCaprio, Indian actor Shah Rukh Khan, Chinese artist Chen Daoming and WTA tennis champion Maria Sharapova, among others, in order to highlight TAG Heuer’s unique appeal: achievement and innovation. TAG Heuer is the first manufacturer to use a 100% in-house developed Swiss chronograph movement: the Calibre 1887, inspired by the oscillating pinion invented by Heuer in 1887. In addition, the Manufacture de Haute Horlogerie has developed the Monaco V4, powered by a belt, the Carrera Mikrograph, which measures and indicates 1/100th of a second with a central hand, the Carrera Mikrotimer, accurate to 1/1,000th of a second, and the Carrera Chronograph, accurate to 5/10,000th of a second. Mikrogirder. engineers and watchmakers have taken on the challenge of replacing the escapement with a micro-blade and a magnetic force. This excellence in watchmaking has earned TAG Heuer a place on the Swiss watchmaking elite’s Fondation de la Haute Horlogerie.